Iris's first work for Haven Holidays since winning the account in June stars a pair of too-cool-for-school sisters riding a two-seater tricycle, snapping a glance at the many activities the holiday park chain has to offer.
The campaign, which breaks on Boxing Day, aims to position Haven as a refreshing escape from stressful city living for UK families.
The spot is set to Feel It Still by Portugal The Man. It was directed by Jim Gilchrist, through Outsider Films and written by Shaun McIlrath at Iris. The TV will be supported by press, brochures, online and e-CRM.