Seth Hawthorne, advertisement controller of Dennis Publishing’s
Maxim, has beefed up his sales team six months after joining the men’s
title from Nat Mags’ Company.
Hawthorne said: ’The business is growing all the time and we need to
expand the team to match the growing needs of our customers.’
Senior sales executive Simon Clark has been promoted to the new position
of advertisement manager.
He has been at Maxim for two years and before that spent two years as
senior sales executive on Business and Technology magazine, which Dennis
Publishing sold to Reed Business Information.
Clark said: ’We’ve already got a group of motivated, strong people. I
want to drive fresh revenue from markets which are starting to realise
men’s magazines are a very responsive area.’
He hinted that there was more advertising to be drawn from technological
Hawthorne, who was brought on board in the spring to add an extra tier
to Maxim’s sales function, said: ’Simon is the longest serving member of
the team and has all the skills to be a good manager and to motivate and
push the team.’
Hawthorne has also signed up a new head of UK fashion sales, Evey
Dunbavin-Hands, who has joined from fashion company Elle Active where
she was senior production manager. She has worked with such clients as
Ted Baker, Cecil Gee and Blazer.
Hawthorne said he hired her because of her in-depth knowledge of the
fashion industry - a growing source of revenue for the magazine. She has
worked in fashion for 16 years.
She reports to Hawthorne, who said that, according to MMS, Maxim took
200 pages of fashion advertising from November 1998 to this year’s
October issue, compared with 145 pages in the previous period.
He said: ’This is an important appointment for us. 30 per cent of all
men’s magazines’ business is fashion.’
Maxim has also poached Clare Smith from stablemate Hi-Fi Choice. She
joins as sales executive, the same role she had in her former job.
Maxim is the third biggest selling men’s title after FHM and Loaded.
Its last ABC was 310,351.