Hawthorne reinforces Maxim sales team with new signings

Seth Hawthorne, advertisement controller of Dennis Publishing’s Maxim, has beefed up his sales team six months after joining the men’s title from Nat Mags’ Company.

Seth Hawthorne, advertisement controller of Dennis Publishing’s

Maxim, has beefed up his sales team six months after joining the men’s

title from Nat Mags’ Company.



Hawthorne said: ’The business is growing all the time and we need to

expand the team to match the growing needs of our customers.’



Senior sales executive Simon Clark has been promoted to the new position

of advertisement manager.



He has been at Maxim for two years and before that spent two years as

senior sales executive on Business and Technology magazine, which Dennis

Publishing sold to Reed Business Information.



Clark said: ’We’ve already got a group of motivated, strong people. I

want to drive fresh revenue from markets which are starting to realise

men’s magazines are a very responsive area.’



He hinted that there was more advertising to be drawn from technological

sectors.



Hawthorne, who was brought on board in the spring to add an extra tier

to Maxim’s sales function, said: ’Simon is the longest serving member of

the team and has all the skills to be a good manager and to motivate and

push the team.’



Hawthorne has also signed up a new head of UK fashion sales, Evey

Dunbavin-Hands, who has joined from fashion company Elle Active where

she was senior production manager. She has worked with such clients as

Ted Baker, Cecil Gee and Blazer.



Hawthorne said he hired her because of her in-depth knowledge of the

fashion industry - a growing source of revenue for the magazine. She has

worked in fashion for 16 years.



She reports to Hawthorne, who said that, according to MMS, Maxim took

200 pages of fashion advertising from November 1998 to this year’s

October issue, compared with 145 pages in the previous period.



He said: ’This is an important appointment for us. 30 per cent of all

men’s magazines’ business is fashion.’



Maxim has also poached Clare Smith from stablemate Hi-Fi Choice. She

joins as sales executive, the same role she had in her former job.



Maxim is the third biggest selling men’s title after FHM and Loaded.



Its last ABC was 310,351.



Topics