Haymarket launches new print title for young football fanatics

Haymarket Media Group, the publisher of Campaign, has launched GOAL!, a new print magazine from the team behind FourFourTwo aimed at seven to 11-year-old readers.

Edited by FourFourTwo’s global editor-in-chief, David Hall, the 64-page magazine is a mix of interviews, facts, insight, humour, quizzes and posters.

The pilot issue is bagged free with the January edition of FourFourTwo, on sale now.

It is also being distributed via Cafe Football’s sites at Westfield Stratford (London),  Old Trafford and the National Football Museum (both Manchester). Copies have also been distributed to schools and football clubs to help gather feedback for future issues.

Andy Jackson, FourFourTwo’s global brand director, said: "We've delivered on our objective: to create a different kind of football magazine for young fans that challenges the traditional print executions in this category.

"GOAL! sits naturally and comfortably alongside FourFourTwo, sharing the common core values of access, insight, passion and humour re-imagined for a younger audience.

"We aimed to create a magazine that young fans would enjoy, that showed respect for them as fans and didn't dumb down the game and the players they love. Plus, we wanted a magazine that their parents were happy with them reading."

Alastair Lewis, group director of Haymarket Consumer Media, added: "Innovation and new launches in print are a rare commodity these days.

"This pilot issue underlines our commitment to high quality research and analysis of our core markets to develop new products and services that delight and serve our audiences, on whichever platforms they expect to find us."

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