Chris King, the man responsible for creating Reed Business
Information’s centralised selling unit, is to join Haymarket
King will become production director at Haymarket on 31 March. His
replacement at Reed Central Sales, which houses Reed Business Inserts
and Display, is Vic Bunby, group sales director of Reed Farmers
Bunby will continue to oversee sales for the Farmers Group but will take
over the running of Reed Central Sales’ cross-selling unit.
He is looking for a full-time senior sales manager to run the
department, and a business manager to handle direct marketing, reprints,
inserts, online display and research.
King oversaw Reed Business Inserts and set up a centralised display unit
with business development manager Sue Shimmin (Media Business, 24
The department pulled in a pounds 50,000-plus deal with Action 2000 at
the end of last year, with ads placed in Doctor, Electronics Weekly,
Contract Journal, Commercial Motor, and Travel Weekly.
The unit is undergoing a reorganisation but Bunby said: ’We’ve had an
incredibly positive reaction. We will do some substantial business in
the next couple of weeks.’