Haymarket has poached Nick Chapman, the Times newspapers' sales group head, to take the new post of advertising director for Campaign.
One of Chapman's first tasks will be to find a replacement for Campaign's advertising manager, Robert Green, who is moving to San Francisco to become the west coast ad director for Haymarket's Revolution magazine.
Chapman began his career at the newly launched Today newspaper in November 1986 and came to News International when Rupert Murdoch's company bought the paper in July the next year.
Since then he has held sales positions on The Sun and the News of the World before moving over to Times newspapers in 1995.
In addition to day-to-day group head responsibilities, Chapman has overseen the launch of several new Times products in the past year.
He was given responsibility for the arrival of the Times' new football handbook, a monthly supplement that launched with Saturday's edition.
Chapman also oversaw the launch of The Sunday Times's Doors section, a computing supplement that launches on 29 October.
'I am delighted to be at the heart of the industry and I'm looking forward to making a big impact,' Chapman said. 'It was time for a change. I have enjoyed working across a broad range of titles and I will be looking to use the skills I have developed.'
Haymarket's publishing director, Jane Macken, said Chapman's breadth of experience across broadsheets and tabloids would help to build on a strong year for ad sales. 'To land someone with Nick's experience of national titles is a real coup,' she said. 'We are looking forward to developing the Campaign brand online, offline and through events.'