Haymarket, the parent company of Campaign, will next week launch a
magazine aimed at clients using new media for their marketing.
The monthly title, called Revolution, will have a controlled circulation
of 12,000 client decision-makers, with another 3,000 additional copies
to supplier companies, such as advertising agencies, media buyers,
publishers and Web creative houses.
Revolution is designed to fill the gap between existing new-media
publications with a technological slant, and marketing and media
publications, which cannot provide dedicated coverage.
The editorial director of Campaign and Revolution, Dominic Mills, said:
’There’s a need for a magazine that talks to marketers in a language
they can understand. Revolution is written in plain English. It’s not
about the how or the technology, it’s about the why. It’s a marketing
magazine that takes new media as its starting point.’
The first issue includes features on Tesco’s Internet shopping
initiative, Internet banking and the Hull interactive TV trial featuring
Lever Brothers, TSB and Boots.
Copies of the first issue of Revolution are available from WDIS on
Perspective, page 22.