Hayward joins Opus as group head of ad sales for LNR Direct

Opus radio sales has appointed Carolyn Hayward as its group head of sales for LNR Direct, which houses News Direct 97.3 and LBC 1152.

Opus radio sales has appointed Carolyn Hayward as its group head of

sales for LNR Direct, which houses News Direct 97.3 and LBC 1152.



The former sales director of Peterborough’s Hereward FM replaces Toby

Selves, who left the company to join Freeserve last month (Media

Business, 12 June).



Hayward joins the company on 7 August and will be responsible for

generating local revenue streams.



In her former job at Hereward, Hayward said she achieved revenue rises

of ’125 per cent year on year’.



At LNR Direct, she will be armed with a team of five sales

executives.



Peter Charlton, sales director at GWR, said: ’Carolyn has the broad

knowledge of the local market that exists in our sales teams right

across the GWR Group.’



Hayward kicked off her career as an account development manager at Hertz

Leasing and Fleet Management, before joining ITT Directories as a field

sales rep.



In 1993, she moved to Commerce Publications and became display ad

manager.



She took her first radio sales position in November 1995 as a sales

executive at FM 103 Horizon, one of a raft of former Chiltern Group

stations that were bought by the GWR Group in 1995.



Hayward was promoted to Horizon’s head of advertising sales in 1997,

before moving to 102.7 Hereward FM in August 1998.



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