HBO creates Game of Thrones experience featuring frozen ice cave

HBO is staging an immersive night of viewing to celebrate the launch of Game of Thrones season seven on BluRay and DVD.

Game of Thrones: ice cave experience
Game of Thrones: ice cave experience

The network has partnered with Backyard Cinema, for a Game of Thrones-themed takeover at the venue in South London.

Set in a snow-clad castle fit for a Targaryen, guests will be invited to experience two episodes of Game of Thrones season seven. They will venture through a frozen ice cave to discover all the Citadel Apothecary has to offer, as well as getting the chance to sit on the iron throne before relaxing onto giant beanbags to enjoy the show.

The event takes place on 12 December and people will need to enter a competition to be in with a chance of attending.

Ian Fullerton, vice president of international marketing at HBO, said: "Working with Backyard cinema for a Game of Thrones screening is a great way to bring the show alive, encouraging new fans to come into the franchise and celebrating the physical release with some of the great moments from season seven."

Become a member of Campaign from just £88 a quarter

Get the very latest news and insight from Campaign with unrestricted access to, plus get exclusive discounts to Campaign events.

Become a member

What is Campaign AI?

Our new premium service offering bespoke monitoring reports for your company.

Find out more

Looking for a new job?

Get the latest creative jobs in advertising, media, marketing and digital delivered directly to your inbox each day.

Create an alert now

Partner content