Head NM founder joins Underwired

Felix Velarde, co-founder of web agency Head New Media, has joined

PR and traffic generation firm Underwired to set up a spin-off creative

web division.

Velarde joins Underwired - the firm he helped set up in 1996 - as

interim chief executive, along with seven of the 20 staff made redundant

last month when Head New Media closed.

The agency put itself up for voluntary liquidation after it split with

minority share holder and ad agency The Lowe Group. Liquidation of Head

New Media's assets is due to be completed this week.

Underwired will now launch a new division which will offer planning and

creative work for brands across the web, interactive TV, intranets and

wireless platforms. The new division will see Underwired's headcount

increase to 12 staff.

Velarde, who explained that he had always had a shareholding in

Underwired, said: "I am now committed to getting this off the ground and

making certain that it works."

Dom Graveson, the founder and manager of Carlton Television's new-media

operation before joining Head New Media, has been appointed as client

services director at Underwired.

Both Head New Media and Underwired have worked together before on

projects for Snickers, Dun & Bradstreet, Domestos and Bass Breweries.

Underwired currently has offices in both London and New Zealand.