Head of planning set to quit DFGW

Rachel Walker, head of planning at Duckworth Finn Grubb Waters, is leaving the agency after six years to set up her own planning consultancy.

Rachel Walker, head of planning at Duckworth Finn Grubb Waters, is

leaving the agency after six years to set up her own planning

consultancy.



She will officially leave on 15 October after which Gary Duckworth,

chairman and executive planning director, will take overall

responsibility for the seven-strong planning department. The agency

has no immediate plans to hire a replacement.



’Rachel is an excellent strategic thinker and I have no doubt that she

will be hugely successful,’ Michael Finn, managing director at Duckworth

Finn, said. ’We are absolutely delighted that her first project as a

freelance consultant will be for Duckworth Finn.’



Finn was unable to release details on what the project is, but did say

it would involve helping the agency to develop its business

offering.



Walker said: ’I’m grateful to Duckworth Finn for giving me the chance to

become a planning director at the age of 28, but now I’m looking forward

to broadening my field of opportunity.’



Walker, 31, is best known for her work on the Health Education

Authority’s drugs education campaign.



It won the Grand Prix at the IPA Advertising Effectiveness Awards in

November last year.



The print and radio work took drugs education from ’just say no’ to

’know the score’, and aimed to encourage people to take decisions

about drugs based on fact rather than hearsay.



It was based on research that showed that although young people want to

talk about drugs, they don’t trust adults to provide reliable

information.



Walker also helped the agency to win two more IPA awards for its work on

the Daewoo business.



Duckworth added: ’Rachel has made an enormous contribution to the

agency’s success and has played a major part in establishing

Duckworth Finn’s planning reputation.’



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