Health insurer chases social media fame with 'Ouch Map'

Online health insurance provider has launched an interactive social media experiment to identify the body parts that are most often injured in minor accidents.

Ouch Map: created by social media and PR agency Umpf
Ouch Map: created by social media and PR agency Umpf

The Ouch Map, created by social media and PR agency Umpf will monitor minor injuries from paper cuts, stubbed toes and bitten tongues in real-time using an interactive Twitter app and a glowing skeleton.

The online health insurance company is encouraging anyone who has an "ouch" moment to tweet it using the hashtag #ouch365 and rate the pain from one to 10.

The injury will then be logged in real-time on an interactive human skeleton at

Paul Shires, sales and marketing director for, said: "Our Ouch Map is a fun, interactive experiment to see which parts of the body give us the most ‘ouch’ moments.

"It is an interesting, real-time test that will visualise an as-it-happens map of minor injuries and we hope it will show that health issues and health insurance needn’t be dull or boring."

Not-for-profit private healthcare provider Westfield Health launched online direct health insurance brand, Health365 in July last year.


Save time, inform your growth strategy and interrogate raw data yourself with Campaign AI, our bespoke data intelligence service.

Schedule a demo

Enjoying Campaign’s content?

 Get unlimited access to Campaign’s premium content for your whole company with a corporate licence.

Upgrade access

Looking for a new job?

Get the latest creative jobs in advertising, media, marketing and digital delivered directly to your inbox each day.

Create an alert now

Partner content