The launch event will be taking place in Trafalgar Square from 2-3 September, with a Health Lungs for Life 'bubble' offering visitors free lung function (spirometry) tests as well as advice on lung health and protection from air pollution representatives from ELF, the British Lung Foundation and Asthma UK. Visitors will also have the chance to play an interactive Healthy Lungs for Life game.
Free lung testing events will be held at further locations in London throughout September, including outside Leystonstone station on 4 September, at Canada Square, Canary Wharf on 6 September, at Battlebridge Place, close to Kings Cross, on 7 September, at the On Blackheath festival in Lewisham on 10-11 September, at Islington Green Gardens on 22 September and at Acton Market on 23 September.
Experiential agency MKTG will produce the event and out-of-home communications agency Posterscope planned and bought the OOH activity.
The National Heart & Lung Institute (NHLI) opened The Heart and Lung Convenience Store last year, featuring a series of interactive exhibits and installations that shine the spotlight on developments in modern medicine. Creative agency Leith, meanwhile worked with out-of-home supplier Primesight to create a bus stop that coughs to raise awareness of lung cancer in Scotland.
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