Hearst is bringing magazines to life with events focus

Hearst is putting events front and centre in a 'dynamic distribution' strategy for its brands.

by Gurjit Degun
Beauty Unbound: brands such as Estée Lauder and Smashbox offer makeovers while free Hearst magazines are available for visitors
Beauty Unbound: brands such as Estée Lauder and Smashbox offer makeovers while free Hearst magazines are available for visitors

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