More than 200 Red magazine readers attended the event, which was the first in a series of six talks with inspirational women that will run until May at RIBA.
The publisher’s Empowering Women campaign was launched in March 2014 with a series of events where UK editors spoke to both their consumer and trade audiences.
The objective of the campaign is to put audiences in touch with inspirational women through Hearst’s Empowering women website and a series of events.
Victoria Archbold, head of events and sponsorship at the Hearst Magazine Company, said: "We chose Miriam because she is inspirational and engaging through her work to support young women and through this she appeals to a wide range of women.
"At Hearst, we rarely hold an event in isolation. It's not simply about the audience in the room but those on all the communication platforms within out huge ecosystem. It is this reach that makes us most suitable to curate this empowering communication."
Archbold added that the success of the event will be measured on the high interest for tickets, the social activity that surrounds the event and subsequent traffic to its website, where features and videos on the events are hosted.
Red also runs a series of monthly networking events that allow the brand to talk direct to readers and its audience to create relevant, up-to-the-minute content for its website and social media channels.
Event recently featured Hearst's Cosmopolitan magazine to find out how the brand engages consumers through experiential and events.Comment below to let us know what you think.
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