Heart "It's on!" by How Now Creative

Global's Heart is rolling out a TV campaign to promote the station's new brand identity and introduce the "Turn up the feel good" tagline.

The 30-second TV spot is Heart's first campaign in more than two years. It premiered nationally during the Britain’s Got Talent ad break on ITV on Saturday 6 May.

The campaign will run across cinema, video-on-demand, social media and digital-out-of-home.