Heart "It's on!" by How Now Creative

Global's Heart is rolling out a TV campaign to promote the station's new brand identity and introduce the "Turn up the feel good" tagline.

The 30-second TV spot is Heart's first campaign in more than two years. It premiered nationally during the Britain’s Got Talent ad break on ITV on Saturday 6 May.

The campaign will run across cinema, video-on-demand, social media and digital-out-of-home.

Credits

Director of marketing
Head of brand marketing
Head of marketing planning
Marketing manager
Media
Creative agency
Creative director and copywriter
TV Producer
Production company
Director
Executive producer
Director of photography
Choreographer
Post-production company
Audio
Colourist

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