Heineken "A lockdown love story" by Publicis Italy and Le Pub

Heineken is launching a short film in markets that have opened up following lockdown restrictions in a campaign by Publicis Italy and Le Pub.

Directed by Show Yanagisawa and produced by Aurelie Bruneau through Division, and shot in Japan, the TV spot depicts the time when people found remote love and relationships during the pandemic restrictions.

The film has launched in Vietnam, before being rolled out in other relevant markets. It was written by Nicolò Santovincenzo and Christopher Penman and art directed by Daniele Tesi.

Credits

Client
Senior director, global Heineken brand
Communication director
Global communications manager
Digital director
Global digital production manager
Creative agencies
Global chief creative officer
Chief creative officers
Global executive creative director
Creative director
Senior copywriter
Art director
Global strategy directors
Global data strategist
Head of TV
Producer
Global client service director, Le Pub
Group account director
Account manager
Account executive
Production company
Director
Executive producer
Producer
Production company (Japan)
Post-production company