Heineken "A lockdown love story" by Publicis Italy and Le Pub

Heineken is launching a short film in markets that have opened up following lockdown restrictions in a campaign by Publicis Italy and Le Pub.

Directed by Show Yanagisawa and produced by Aurelie Bruneau through Division, and shot in Japan, the TV spot depicts the time when people found remote love and relationships during the pandemic restrictions.

The film has launched in Vietnam, before being rolled out in other relevant markets. It was written by Nicolò Santovincenzo and Christopher Penman and art directed by Daniele Tesi.


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