Heineken ads roll out

Whitbread is to launch the latest executions in its ’How Refreshing, How Heineken’ campaign next week.

Whitbread is to launch the latest executions in its ’How

Refreshing, How Heineken’ campaign next week.



The new ads are part of a pounds 14m marketing package for the brand,

which includes an pounds 8m media spend.



Three new ten-second ads by Lowe Howard-Spink feature pub stereotypes,

childbirth and sports fans. In one, a young man asks an old man at the

bar if he has any war stories. He replies, ’No’.



In another a woman calmly gives birth to her child while reading a

magazine, and in the final one, two Scottish football fans wish England

luck before a game. Each ends with the line, ’How Refreshing, How

Heineken’.



Heineken introduced the line in August last year, dropping, ’Heineken

refreshes the parts other beers cannot reach’, which it had used for 24

years.