The bars are open and Heineken is pretty excited about it.
Set to That’s Life by Frank Sinatra, the ad shows people as they navigate through the new normal of night life, from wearing masks to practicing social distancing in bars. It ends with a message encouraging people to socialise responsibly in order to keep bars open as lockdown measures continue to ease.
It was written by Alex Sinmaleza, Margherita Teodori and Sara Rosset, art directed by Thomas Aito and Giulia Di Filippo, and directed by Nicolai Fuglsig through MJZ.
Earlier this month (2 July), Heineken announced it would be shifting its "Better together" brand campaign to be more in line with current social-distancing measures, while May saw the brand launch a spot depicting the pitfalls of lockdown life.