Heineken "Back to bars" by Publicis Italy

The bars are open and Heineken is pretty excited about it.

Set to That’s Life by Frank Sinatra, the ad shows people as they navigate through the new normal of night life, from wearing masks to practicing social distancing in bars. It ends with a message encouraging people to socialise responsibly in order to keep bars open as lockdown measures continue to ease.

It was written by Alex Sinmaleza, Margherita Teodori and Sara Rosset, art directed by Thomas Aito and Giulia Di Filippo, and directed by Nicolai Fuglsig through MJZ.

Earlier this month (2 July), Heineken announced it would be shifting its "Better together" brand campaign to be more in line with current social-distancing measures, while May saw the brand launch a spot depicting the pitfalls of lockdown life.


Sr. director global Heineken brand
Global integrated communication & CMI manager
Global communication manager Heineken brand team
Global chief creative officer, Publicis WW
Chief creative officer, Publicis Italy
Global executive creative director
Global creative directors
Creative supervisor
Art Director
Global strategy director
Senior strategic planner
Head TV production
TV producer
Global client service director
Account supervisors
Post producer
Senior copywriter
Art director
Production company
Executive producer
Post production company
FX supervisor
Executive producer
Post producer
Music supervision

Become a member of Campaign from just £88 a quarter

Get the very latest news and insight from Campaign with unrestricted access to campaignlive.co.uk , plus get exclusive discounts to Campaign events

Become a member