Heineken "Better together" by Publicis

Thierry Henry appears in yet another spot to kick off the Uefa Europa League.

As the tournament gets under way, sponsor Heineken has launched a campaign hailing the unifying powers of football.

Set to All By Myself by Eric Carmen, the spot shows a series of footy fans (including former Arsenal legend Thierry Henry) as they cheer on their favourite sides alone. While one oblivious mum changes the channel mid-penalty to watch a telenovela, another supporter is left hanging after a high-five gone wrong.

The end of ad says "Even the best matches are better together", while the once-rejected high-fiver watches football with Henry himself.

The work was written by Anton Kuerschner, art directed by Alex Eftimie and directed by Jason Yan Francis through Iconoclast Studio Paris.


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