Heineken "Better together" by Publicis

Thierry Henry appears in yet another spot to kick off the Uefa Europa League.

As the tournament gets under way, sponsor Heineken has launched a campaign hailing the unifying powers of football.

Set to All By Myself by Eric Carmen, the spot shows a series of footy fans (including former Arsenal legend Thierry Henry) as they cheer on their favourite sides alone. While one oblivious mum changes the channel mid-penalty to watch a telenovela, another supporter is left hanging after a high-five gone wrong.

The end of ad says "Even the best matches are better together", while the once-rejected high-fiver watches football with Henry himself.

The work was written by Anton Kuerschner, art directed by Alex Eftimie and directed by Jason Yan Francis through Iconoclast Studio Paris.

Credits

Global chief creative officer, Publicis WW
Chief creative officer, Publicis Italy
Global executive creative director
Executive creative directors
Associate creative director
Digital creative director
Associate creative directors
Junior art director
Junior copywriter
Head of strategy
International strategic planner
Senior strategist
Data strategist
Head TV production
Digital video producer
Worldwide account director
International client service directors
Digital account director
Account supervisor
Account executive
Digital production company
Executive producer
Line producer
Post producer
Post production company
Executive producer
Post production producer
VFX supervisor

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