Thierry Henry appears in yet another spot to kick off the Uefa Europa League.
As the tournament gets under way, sponsor Heineken has launched a campaign hailing the unifying powers of football.
Set to All By Myself by Eric Carmen, the spot shows a series of footy fans (including former Arsenal legend Thierry Henry) as they cheer on their favourite sides alone. While one oblivious mum changes the channel mid-penalty to watch a telenovela, another supporter is left hanging after a high-five gone wrong.
The end of ad says "Even the best matches are better together", while the once-rejected high-fiver watches football with Henry himself.
The work was written by Anton Kuerschner, art directed by Alex Eftimie and directed by Jason Yan Francis through Iconoclast Studio Paris.