Heineken is launching a global TV campaign, created by Publicis Italy and Le Pub, promoting its alcohol-free line, Heineken 0.0.
Based on the idea that everyone can share social moments regardless of whether or not they are drinking alcohol, the film takes viewers on a journey through fictitious drinking moments across history, from the Viking era to New York’s Roaring 20s.
The campaign includes 74-, 30- and 15-second films, supported by social media assets, digital banners and OOH activations. The film was directed by Rodrigo Saavedra through Hobby Film, and art directed by Alex Eftimie and Victor Lopez. The senior copywriter was Rux Drilea.