Heineken "Daniel Craig vs James Bond" by Publicis Italy

007 takes to the small screen to promote Heineken's non-alcoholic beer.

After forgetting his passport in a taxi while on holiday, Craig begins a Bond-esque pursuit of the driver while locals watch on in amazement. 

Living up to his reputation, Mr Bond sneaks into a black-tie event – stealing a tux along the way – and retrieves his passport before retreating to the bar, where he is met with 007’s signature martini. However, the spot ends as Craig takes a swig of Heineken’s alcohol-free beer, Heineken 0.0, instead.

Ahead of the release of No Time To Die – the latest film in the James Bond series – the ad will run across TV, online and social media. It was directed by Miles Jay through Smuggler.


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