Heineken "dropped" by Wieden & Kennedy Amsterdam

Heineken is dropping people in the middle of nowhere and challenging them to make it to the nearest airport as part of its latest digital campaign. The first instalment of "dropped", by Wieden & Kennedy Amsterdam, shows a participant taken to the Alaskan wilderness armed with just a plane ticket home and an inflatable ring. Viewers can follow his progress on Heineken’s YouTube channel, where they can also apply to be "dropped". The work was written by Hugo van Woerden, art directed by Philip Brink and directed by Roel Welling through Wefilm.

Credits

Global brand directors
Executive creative directors
Creative directors
Art director
Copywriter
Head of production
Agency producer
Planner
Group account director
Communications planner
Account director
Account manager
Project manager
Business affairs
Production company
Director
Executive producer
Producer
Episode producers
Audio post-production
Sound engineer

Featured in this story