Heineken is dropping people in the middle of nowhere and challenging them to make it to the nearest airport as part of its latest digital campaign. The first instalment of "dropped", by Wieden & Kennedy Amsterdam, shows a participant taken to the Alaskan wilderness armed with just a plane ticket home and an inflatable ring. Viewers can follow his progress on Heineken’s YouTube channel, where they can also apply to be "dropped". The work was written by Hugo van Woerden, art directed by Philip Brink and directed by Roel Welling through Wefilm.
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