Heineken "F1 team" by Publicis Italy

Heineken's new global campaign injects a bit more fun into its marketing and encourages people to look at life with a fresh perspective.

Each ad will represent one of Heineken’s sponsorships, including the Uefa Champions League, Formula One and Rugby World Cup. The first shows F1 driver David Coulthard navigating a glamorous party with behind-the-scenes help from his crew. It coincides with the F1 Gran Premio Heineken D’Italia 2018 race in Italy. 

Credits

Brand
Sr. director global Heineken brand
Global Heineken integrated communication and CMI manager
Global Heineken brand communication manager
Global chief creative officer Publicis WW & CEO Publicis Italy
Chief creative officer Publicis Italy
Executive creative directors
Associate creative directors
International strategic planner
Head TV production
Worldwide account director
International client service director
Account director
International account manager
Production company
Director
Executive producer
Line producer
Production coordinator
Production designer
Costume designer
Casting director

Become a member of Campaign from just £51 a quarter

Get the very latest news and insight from Campaign with unrestricted access to campaignlive.co.uk, plus get exclusive discounts to Campaign events.

SUBSCRIBE