Heineken "Finally together" by Le Pub

Heineken's global campaign celebrates the return of football rivalries ahead of this year's postponed Uefa Euro 2020 tournament.

"Finally together" begins as a pair of Portugal fans head to a Spanish pub to enjoy the footy. While a Russian shop assistant offers Belgian customers an umbrella as shelter from the rain, an England fan enjoys a free brewski from his Scottish housemate in a seemingly wholesome series of events. However, it soon becomes evident that each interaction isn’t as good-natured as it seems, with France fans eating a pizza which reads "forza Italia" and a German fan taking a selfie instead of the group photo of Poland fans, which she offered to take. It ends with the tagline "Finally together, to be rivals again".

The work was created by Eoin Sherry and Maria Carillo.


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