Heineken hands $110 million US ad account to Euro RSCG

LONDON - Euro RSCG has won the $110 million Heineken US business after a pitch against Wieden & Kennedy, StrawberryFrog and TBWA\Chiat\Day.

Heineken... new US agency
Heineken... new US agency

The agency already works with the client on its fast-growing Dos Equis brand. It will now handle the Heineken Lager and Heineken Premium Light accounts.

Christian McMahan, the chief marketing officer, said that Euro RSCG's work for Dos Equis got the agency on to the pitch but its insights into the main Heineken brand won it the account.