Heineken's latest spot navigates the uncharted territory of post-pandemic house parties.
The ad follows party-goers as they address everyday issues surrounding the "new normal" of socialising – such as how best to press a doorbell and how to distinguish one open beer from another – as social-savvy drinkers get creative to ensure the safety of their sesh. "If you have drinks together, keep them apart," the ad declares, prompting the tagline #SocialiseResponsibly. The work was written by Pamela Bianda and art directed by Marina Perta.
Earlier this month, Heineken launched an ad that celebrated the return of football rivalries ahead of this year's postponed Uefa Euro 2020 tournament.