Heineken, lager (regular)

This spot for Heineken USA debuted during the US music awards the Grammy's and features US rapper Jay Z giving a glimpse into his private life in a commercial aimed squarely at the urban community. It comes off nicely and offers a quiet glimpse into his home life, a different side to Jay-Z than the one fans will know from his hip hop music and videos. Created by Heineken's urban agency Vigilante.