Heineken is pinning its hopes on women to get men to drink moderately.
The brand has released a global ad in which frustrated women stride through the city singing I Need A Hero as drunken men slump and slumber after one too many. At the end of the spot, a man charms a barmaid when he turns down a second bottle of Heineken. This is the brand’s third campaign advocating moderation since 2011 and was created by Publicis Italy. It was written by Michele Picci, art directed by Simone Di Laus and directed by Nicolai Fuglsig through MJZ.