Heineken "Never alone" by Publicis Italy

Heineken brings football fans together (metaphorically) ahead of the Uefa Champions League.

The ad shows people as they watch the beautiful game from the comfort of their homes, before slowly realising how lonely the "new normal" of football can be. However, their joined love for Heineken brings them together, with a cheeky cameo from Thierry Henry thrown in for good measure.

The work was written by Dan Arango and Alex Eftimie, art directed by Arthur Amorim and Austin Campbell, and directed by Nicolai Fuglsig through MJZ.

In August, Heineken launched a campaign hailing the return of the Uefa Champions League.


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