Heineken "No compromises" by Publicis Italy

As part of its anti-drink driving programme Heineken has released a new TV ad starring 2016 Formula One champion Nico Rosberg.

In the spot, Rosberg refuses to compromise on his principles in a number of ways, eventually turning down a beer because he’s driving. It follows a previous ad featuring F1 veteran Jackie Stewart. Heineken also developed a pilot study across ten bars in which drivers were encouraged to stay sober. 

Credits

Sr. director global Heineken® brand
Communication director global Heineken® brand
Communication manager global Heineken® brand
Digital manager global Heineken® brand
Global chief creative officer Publicis WW & CEO Publicis Italy
Chief creative officer Publicis Italy
Executive creative directors
Associate creative directors
Strategic planner
Worldwide account director
International client service director
Account supervisor
Account executive
Production company
Director
Executive producer
Producer
Post production
Creative director
VFX producer
Grade
Music track
Publishing queen
Publishing David Bowie
Recording cover master sync

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