Heineken "No more excuses" by Publicis WW and Poke

José Mourinho is at his wits' end in a global digital campaign for Heineken, by Poke, that aims to make watching the Champions League a social occasion.

Fans are still sitting at home alone despite Mourinho’s call to arms for Heineken last year. He reads out their excuses in an online film, supported by social content and a chatbot that will reward fans who meet up to watch games together with discount codes. The work was created by Matthew Comras and Tom Park, and directed by Matthew Pollock through Independent Films.

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