Heineken "Now you can" by Publicis Italy

Heineken's first TV campaign for its alcohol-free brew, Heineken 0.0, delivers a warning that going sober is not a guaranteed way to avoid looking stupid.

A trio of ads feature people drinking the product in situations where beer wouldn't typically be found: at the gym, in a work meeting, and while driving. After being met by increduluous stares, each protagonist points smugly to the label on their bottle – only to realise they've made a twerp of themselves in an unrelated way.

Credits

Global creative agency
Global chief creative officer
Chief creative officer Publicis Italy
Executive creative directors
Global digital creative directors
Associate creative director
Strategic planner
Agency producer
Worldwide account director
Client service director
Account supervisor
Account manager (Publicis UK)
Project director (Publicis UK)
Production company
Executive producer
Producer
Director of photography
Post-production company
Colourist
VFX supervisor
Post-producer