Heineken "Perfect match" by Publicis

Heineken highlights the rivalries of rugby's Six Nations tournament through the trials and tribulations of three couples.

Set to Tainted Love by Soft Cell, the ad shows three pairs from different countries as they put their relationships to the test by showing support for their home nations. An England supporter goes red at his partner’s support for Ireland, for example, but rivalries dwindle as each pair enjoys a pint of Heineken, prompting the tagline: "They’re you’re perfect match until the match."

It was created by Peter Dobbyn, Lucas Oliveira and Ger Roe, and directed by Karien Cherry through Outsider.


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