How Heineken and Publicis built brand success on big issues

This is the story of a premium lager brand that led the discussion about a rising social issue - and, in doing so, built greater meaning among millennials and ultimately added value to the business.

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L'Oréal hails skin tone (and gender) diversity in foundation campaign
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1 L'Oréal hails skin tone (and gender) diversity in foundation cam...

L'Oréal Paris has launched a major campaign, #YoursTruly, to promote its new True Match Foundation range - a set of 23 shades that the brand says matches 98% of skin tones across all ethnicities.