Heineken "road to the final" by Wieden & Kennedy

Heineken has aired the latest instalment of its "road to the final" campaign during the Uefa Champions League quarter-final matches on 2 April.

The ad, which was created by Wieden & Kennedy Amsterdam, shows the protagonist playing in a band in the depths of the Amazon, when he is handed a ticket to the Champions League final. He then has just 48 hours to make it to the match in London and charms a host of characters to help him make it in time.

It was written by Zach Watkins, art directed by Craig Williams and directed by Fredrik Bond through Sonny.

Heineken has sponsored the Champions League tournament for the past seven years. This year’s "road to the final" campaign also included social media challenges where fans could win prizes.


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