Heineken seeks second global media agency

Heineken is looking for a second global media agency to work alongside Starcom.

Heineken: hunt is on for global media agency
Heineken: hunt is on for global media agency

The Netherlands-based brewing giant appointed Starcom in 2012 for the global consolidated media account, after the Publicis Groupe network fought off Mindshare in a competitive pitch.

The review is being run through AAR and led by Gregory Kukolj, the global head of media and digital at Heineken. Kukolj told Adweek that Heineken was not looking to add competition between media agencies but was about "future proofing our media partnership".

Kukolj said Heineken would continue to work with Starcom in the 30 markets where the agency already handles its media, but is looking for a second agency with complementary skills and geographic reach.

Last year Heineken appointed Publicis Worldwide as its lead global creative agency after splitting with Wieden & Kennedy.


Become a member of Campaign from just £88 a quarter

Get the very latest news and insight from Campaign with unrestricted access to campaignlive.co.uk , plus get exclusive discounts to Campaign events

Become a member

Looking for a new job?

Get the latest creative jobs in advertising, media, marketing and digital delivered directly to your inbox each day.

Create an alert now

Partner content