Heineken "Super League response" by Publicis Italy & Le Pub

Heineken (official sponsor of the Uefa Champions League) jumped on the anti-European Super League bandwagon via its Instagram.

Adapting the brand's responsible drinking campaigns of recent years, the ad shows a Heineken bottle alongside the tagline: "Don't drink & start a league." It was created by Milos Obradovic and Mihnea Gheorghiu.

Last week, Heineken launched a spot set to We’ll Meet Again by Vera Lynn, which looked forward to the return of normality as UK lockdown measures continue to ease.


Sr. director global Heineken brand
Director communication global Heineken brand
Director global digital Heineken
Global digital manager Heineken
Creative agency
Global chief creative officer Publicis WW
Chief creative officer Publicis Italy
Global executive creative directors
Associate creative director
Art director supervisor
Global strategy director James Moore
Global client service director/ Le Pub general manager
Group account director
Director of social media
Social content creator lead
Social project manager