Heineken "the chase" by Wieden & Kennedy Amsterdam

Heineken has invested £64 million in an integrated campaign ahead of the release of the new James Bond film, Spectre.

That’s more than it has put into sponsoring the 2015 Rugby World Cup. The campaign – the last to be created by Wieden & Kennedy Amsterdam – begins with a global TV and cinema spot in which a young woman is unwittingly mixed up in a speedboat chase with Bond and ends up helping 007 foil the villains. Heineken claims that it is the only Spectre sponsor to run an ad with Daniel Craig as Bond. The work was written by Thierry Albert, art directed by Faustin Claverie and directed by Tom Kuntz through MJZ.

Credits

Executive creative directors
Creative director
Art director
Copywriter
Head of broadcast production
Broadcast producer
Assistant producer
Planner
Group account director
Account director
Account manager
Project manager
Business affairs
Production company
MJZ
Director
Director of photography
Production designer
Producer
Executive producer
Editing
Editor
Edit assistant
Sound designer/mixer
Label
KPM
Post production
MPC
VFX supervisor

Become a member of Campaign from just £51 a quarter

Get the very latest news and insight from Campaign with unrestricted access to campaignlive.co.uk, plus get exclusive discounts to Campaign events.

SUBSCRIBE