Heineken 'the entrance' by Wieden + Kennedy Amsterdam

Heineken has launched its global brand campaign for Heineken with a new spot called 'The Entrance'.

The film premiered on Heineken’s Facebook fan page at the end of 2010 to more than 900,000 Heineken fans and will start to appear on television and cinema screens around the world from the first quarter of 2011 onwards.  

The film’s hero demonstrates the ultimate party entrance.

The film includes 90’’, 60", 45’’ and 30" length spots and 11 extra short films, viewed on YouTube and Heineken’s Facebook pages, which reveal the secret back-stories of the key characters starring in the film.