Heineken "The night is young" by Publicis Italy and Le Pub

Lager brand Heineken has launched a global campaign celebrating the lifting of social restrictions.

Created by Publicis Italy and Le Pub, "The night is young" features a film directed by Ali Ali and produced by Sarah Touma at Good People.

The spot, showing vaccinated seniors enjoying a care-free night out, will be shown on digital channels and TV across Europe and the US throughout the summer. 

It is the first campaign to promote Heineken's #FreshBeginnings platform, encouraging people to make the most of the end of lockdown.


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