Heineken "The speech" by Publicis Italy

José Mourinho does his best to whip up some enthusiasm for the Uefa Champions League in a spot directed by Lock, Stock and Two Smoking Barrels' Guy Ritchie.

The Manchester United manager kicks off this season's tournament in a two-minute short that marks Heineken's 11th year as sponsor.

Credits

Senior director global Heineken brand global commerce
Communication and digital director global commerce
Communication manager global commerce
Global chief creative officer
Copywriter
Art director
Head of TV
Worldwide account director
Account manager
Production companies
Director
Executive producers
Producer
Production manager
Director of photography
Edit company
Editor
Sound design
Audio post-production