Heineken UK marketing chief Jacco van der Linden made MD of Heineken China

Heineken has promoted UK marketing director Jacco van der Linden to the post of managing director of Heineken in China.

vJacco van der Linden: Heineken's UK marketing director is moving to become MD of the brewer's Chinese operation
vJacco van der Linden: Heineken's UK marketing director is moving to become MD of the brewer's Chinese operation

Van der Linden, who featured in last year's Marketing’s Power 100 report, will take on his new role from mid-August. Heineken said that a successor to handle UK marketing would be announced in due course.

The Dutch national took up the UK marketing role in January 2012, having been marketing director and executive member of the board of directors at Heineken's Nigerian Breweries. He joined Heineken in 1999 and held various roles in sales and marketing.

David Forde, Heineken’s UK managing director, said: "We are delighted for Jacco and wish him well in this exciting new role.

"His appointment is a reflection of his achievements over the last three-and-a-half years, and contribution to the wider success of our UK business.

"Under his marketing leadership, Heineken has strengthened its UK cider and beer portfolios, significantly increased our innovation programme and transformed our customer marketing organisation."