Heineken USA 'Give Yourself a Good Name' by Euro RSCG New York

Heineken USA is launching its first work by Euro RSCG New York. The campaign illustrates the courage and optimism necessary to seize the moment and make the most of opportunities, telling consumers to improve their image by choosing Heineken's quality beer.

The first TV spot, was directed by Mark Romanek, the director of music videos for artists like Madonna, Nine Inch Nails and No Doubt.