Heineken "We'll meet again" by Publicis Italy & Le Pub

Heineken looks forward to the return of normality as UK lockdown measures continue to ease.

Set to We’ll Meet Again by Vera Lynn, the ad shows excited socialites as they prepare for a night on the town. Things take a turn, however, when it is revealed that each dolled-up punter is actually carrying out a domestic task, from going to the supermarket to washing their clothes (while wearing face masks, of course). It ends with the tagline: "Nightlife lives on". 

Last July, Heineken launched an ad predicting the new normal of nightlife as bars and restaurants began to reopen across the UK.


Sr. director global Heineken brand
Director communication global Heineken brand
Director global digital Heineken brand
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Global chief creative officer Publicis WW
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GM LePub/client service director
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