Heineken "World's most unmissable moments" by Publicis Italy

Heineken's ad to kick off the Uefa Champions League imagines a series of hilarious moments in which football fans just barely miss key moments of matches.

The spot is part of the brewer’s new global campaign that takes a lighthearted approach and injects humour into its marketing. The first ad in the series, which will promote Heineken’s various sponsorships and tie-ups, starred Formula One driver David Coulthard as he navigated a glamorous party with behind-the-scenes help from his crew.


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