Heineken "World's most unmissable moments" by Publicis Italy

Heineken's ad to kick off the Uefa Champions League imagines a series of hilarious moments in which football fans just barely miss key moments of matches.

The spot is part of the brewer’s new global campaign that takes a lighthearted approach and injects humour into its marketing. The first ad in the series, which will promote Heineken’s various sponsorships and tie-ups, starred Formula One driver David Coulthard as he navigated a glamorous party with behind-the-scenes help from his crew.

Credits

Brand
Sr. director global Heineken brand
Global Heineken integrated communication and innovation manager
Global Heineken communication manager
Global chief creative officer Publicis WW & CEO Publicis Italy
Chief creative officer Publicis Italy
Executive creative directors
Associate creative directors
Senior copywriter
International strategic planner
Head TV production
Worldwide account director
International client service director
Account supervisor
International account manager
Account executive
Production company
Director
Executive producer
Line producer
Production coordinator
Production designer
Costume designer
Casting director
Editor
Post production company
Executive producer
Digital agency
Group creative director
Strategic planner
Planner
Senior producer
Business director
Account manager
Data analyst

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