Heinz Beanz "Good for you without going on about it" by BBH London

These Heinz Beanz ads poke fun at fitness obsessives, from the boastful lycra-clad colleague to the middle-aged dad sweaty from a run.

But the people eating beans are getting health benefits without having to brag about it. The spots were created by Fred Rodwell and Andy Parsons at BBH London and directed by James Rouse through Outsider. 

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