Heinz 'containers' by AMV BBDO

Heinz has unveiled a new ad for its latest range addition, the Heinz Beanz Fridge Pack, which has a re-sealable pot.

Created by AMV BBDO, the spot aims to emphasise the extraordinary lengths people go to save their leftover baked beans. The ad, which broke during ITV’s X Factor last weekend, features shots of fridges where Heinz beans are stored in a range of containers from egg cups to saucers.

The campaign is supported by online and in-store activity. The copywriter was Mike Sutherland and the art director was Anthony Nelson. The production company was Rogue and post-production was by The Mill. The director was Sam Brown.