Heinz "Heinz makes it better" by BBH London

This woman must be hangry.

On her bus ride home, while staring at a man’s bleached-blonde spiky hair, she drifts into a reverie about chips being dipped in "lovely, creamy Heinz Mayo". It is the first spot in a £7m masterbrand advertising push celebrating 150 years of Kraft Heinz, spotlighting the Tomato Soup, Beanz and Seriously Good Mayonnaise products. The work focuses on small moments of positivity, with people going about their everyday lives while daydreaming about Heinz.

Credits

Creative directors
Strategist
Strategy director
Account manager
BBH Account Director: Piers Raffo & Lucy Porter
Production
Hogarth producer
Production company
Director
Cinematographer
Editor
Post production
Editor/Editing house
Sound designer