Heinz 'it has to be' by Abbott Mead Vickers BBDO

The things in life that just "have to be" are highlighted in a new TV ad for Heinz that promotes its range of food under the new strapline "it has to be Heinz".

The ad, which forms part of Heinz’s largest umbrella campaign in five years, was created by Abbott Mead Vickers BBDO.