Heinz Mum's Own Recipe 'passed around' by McCann Erickson

Heinz have collected favourite recipes from Mum's throughout the UK, and used them as the inspiration for their Mum's Own Recipe range of jarred baby food.

This 30-second TV spot, created by McCann Erickson, shows the actual recipes being passed around by the toddlers themselves, in everyday locations such as the park, on the bus, at the shops and walking down the street.

As the action unfolds, the toddlers are seen passing notes. In the final scene, we see that these notes have recipes written on them. The voiceover at the end of the ad says, "The best recipes are always passed around."